How to make a link request

So you’ve found some great link prospects. And you’ve created some great reasons why someone should link to you. Now you want to make an approach and craft a great link request. But are your link requests missing the most vital ingredient? Ken McGaffin asks the question and gives the answers. A few years back, it used to be that a polite email would set you off on your link building. Often it was the email equivalent of a ‘cold call’ – you had no contact with and you probably didn’t know too much about the…

(via Instapaper)